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Operational and Analytical CRM???

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Learner
 
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Default Operational and Analytical CRM??? - 05-20-2004 , 09:18 AM






Hi,

While going through an article I came across the subject terms and
wanted to ask the experts if these are "basically" the same thing as
"BI" or are these totally different?

I'll appreciate any pointers/help from anyone.

--
Thanks.

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Michael Vardinghus
 
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Default Re: Operational and Analytical CRM??? - 05-20-2004 , 12:36 PM






Dont' think they are the same. Here's my "guess"....

* CRM = Customer Relationsship Management - something about customers...but
in BI you can have lots of areas such as finance, sales, inventory and so
forth...
* however - i would guess that data mining could be relevant a lot in CRM on
websites and for that i would think an AS engine could be used
* In CRM there a many more processes related to customers - that could be
the operatonal CRM above and perhaps the analytical could be solved by
BI...?

"Learner" <wantnospam (AT) email (DOT) com> skrev i en meddelelse
news:MPG.1b1714e36d0ad7aa989703 (AT) msnews (DOT) microsoft.com...
Quote:
Hi,

While going through an article I came across the subject terms and
wanted to ask the experts if these are "basically" the same thing as
"BI" or are these totally different?

I'll appreciate any pointers/help from anyone.

--
Thanks.



Reply With Quote
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