Whitepaper: Social Business Intelligence - 02-06-2011 , 05:16 PM
This paper has defined Social and Collaborative BI as the merging of
BI with social networking and Web 2.0 technologies.
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Today, a younger social media savvy generation is entering the
workforce, bringing with them new skills and expectations regarding
the deliver of information.
A recent joint Unisys and IDC study has found that these younger
information workers will drive changes in the way in which corporate
interaction and communication takes place.i The study expects that, in
corporations with more than 500 employees, the number of information
workers using social networking platforms will almost double between
2009 and 2014.ii The same research report predicts that the number of
business interactions will grow four-fold, from 3.5 trillion in 2010,
to 12.7 trillion by 2013.
Naturally, businesses are searching for more efficient methods of
communication to deal with expanding information volumes and the
necessary business interactions that accompany that trend.
According to respondents to a recent CIO magazine poll determining CIO
priorities for 2011, collaborative and social technologies will be
crucial in addressing and facilitating this swell in information
exchange, by boosting workforce productivity. Sixty-seven percent of
survey participants said that improving employee productivity would be
a major focus in 2011.
To achieve this collaborative decision-making (CDM) environment,
Business Intelligence (BI) software is beginning to merge with Web 2.0
technologies, harnessing their rich, open-access, easy-to-use
functionality that users have come to expect. The merging of BI and
Web 2.0 technologies has given rise to the new concept of Social and
Collaborative BI – a type of CDM platform. This platform, like social
Web 2.0 technologies, is designed around the premise that anyone
should be able to share content and contribute to discussion, anywhere
IDC predicts that 2011 will be the year where the trend of embedding
social media style features into BI solutions will make its mark, and
that virtually all types of business applications will undergo a
IDC, along with many other analytics firms, also believes the emerging
CDM software market will grow quickly, forecasting revenues of nearly
$2 billion by 2014, with a compound annual growth rate of 38.2 percent
between 2009 and 2014.
This re-design of the corporate communications process has even been
touched on by global computing icon, Bill Gates, with the ICT pioneer
stating that: “social networking-type applications will become as
ubiquitous in the workplace as Microsoft Office tools and will likely
replace email as the dominant form of corporate communications”.