Predictive Analytics for Business, Marketing and Web is a concentrated
training program that includes interactive breakout sessions.

Oct. 18-19, 2007 (Washington, DC)
Sponsor: Prediction Impact, Inc.
Instructor: Eric Siegel, Ph.D.

**This training event is offered in association with the eMetrics
Summit.

Business metrics do a great job summarizing the past. But if you want
to predict how customers will respond in the future, there is one
place to turn-predictive analytics. By learning from your abundant
historical data, predictive analytics provides the marketer something
beyond standard business reports and sales forecasts: actionable
predictions for each customer. These predictions encompass all
channels, both online and off, foreseeing which customers will buy,
click, respond, convert or cancel. *If you predict it, you own it.*

In two days we cover:

**The techniques, tips and pointers you need in order to run a
successful predictive analytics and data mining initiative
**How to strategically position and tactically deploy predictive
analytics and data mining at your company
**How to bridge the prevalent gap between technical understanding and
practical use
**How a predictive model works, how it's created and how much revenue
it generates

No background in statistics or modeling is required. The only specific
knowledge assumed for this training program is moderate experience
with Excel.

For more information, visit http://www.predictionimpact.com/pred...-training.html,
or e-mail us at training (AT) predictionimpact (DOT) com. You may also call
(415) 385-1313.