Meeting Communications Industry Imperatives with the Right Data
Management Framework

Because of intense competition and demands from consumers,
Communications Service Providers and Equipment Providers alike, are
looking for ways to accelerate deployment of new services and increase
average revenue per user (ARPU). This webinar will discuss the
critical role of the data management framework for meeting these
challenges in wireless as well as wireline environments, and key
considerations for ensuring a service delivery environment will not
cost too much money, will not result in vendor lock-in, and will
remain flexible to suit changing standards and needs.

This presentation features IBM’s Worldwide Sales Leader of Telco
Industry Software, together with the worldwide marketing lead for the
IBM Informix and solidDB offerings. These subject matter experts will
present:
Key industry drivers that are influencing Next Generation Networks
(NGN’s) and shaping IBM's software framework and Information Agenda
for the Communications industry
The critical role and requirements of data management in NGN service
delivery
How IBM Informix keeps costs low for OEMs, ISVs, and end-users alike
with reliable and hassle-free data management
How the relational, in-memory database capabilities of IBM solidDB
provide micro-second response times, high transaction throughput, and
sub-second failover, and the benefits of using this functionality as a
front-end cache to accelerate access to performance-critical data
stored in Informix

Speakers:
Larry Hargrove, Global Sales and Solutions Executive for Service
Provider Software, IBM
Sally Hartnell, Worldwide Marketing Manager for Informix and solidDB,
IBM

REGISTER HERE: http://www.information-management.co...0017999-1.html